Local SEO for Tri-Cities businesses Get found by the people already searching for you.
Someone in Kingsport is searching for what you do right now. Local SEO decides whether they find you or the business down the road. We set up and fix the things Google and your customers look at: your Business Profile, your reviews, and your website.
The first conversation is free. If it makes sense to go further, the written diagnosis is the $149 Local Search Checkup.
The map at the top of the results is where the choice gets made.
When someone searches "plumber near me" or "accountant in Johnson City," Google often shows a map with a few businesses at the top of the results. That spot is prominent and competitive, and plenty of local customers make their choice right there.
Google decides who appears there, and nobody outside Google controls it. Getting the items in this list right can help your visibility and gives customers more reason to trust what they find. None of them guarantees a spot on the map. None of it is magic, and most of it isn't hard. It just usually doesn't get done, because running the business comes first.
What you can control
- Your Google Business Profile is complete and accurate.
- Your name, address, and phone number match everywhere they appear online.
- Real customers leave reviews, and you answer them.
- Your website clearly says what you do and where you do it.
- The site loads fast and works on a phone.
The things Google reads, fixed and kept current.
Google Business Profile
We set it up or clean it up: the right categories, service area, hours, services, photos, and a description that sounds like you. If your listing has duplicates, wrong details, or an old address, we work to correct them. Some of those fixes depend on Google's own review, so we can't promise every one will go through.
Reviews
We give you a simple way to ask every customer for a review, plus a plain approach to answering them, including the bad ones. We don't buy reviews, filter out unhappy customers, or write fake ones. Google's rules prohibit all three, and customers can usually tell.
Listings everywhere else
Your business shows up in dozens of directories you never signed up for. We find the ones that matter and make your name, address, and phone number match. Setup covers 10 major directories relevant to your business and market; a directory that won't accept a correction gets flagged rather than promised.
Your website
We fix the pages Google reads. That means clear service pages, titles and descriptions that say what you do and where, structured data, speed, mobile layout, and Search Console setup so we can see what's working.
Local links
The good ones come from real relationships: your chamber, suppliers, sponsorships, local organizations you already belong to. We help you ask for them. We don't buy them.
Reporting
A short monthly summary in plain English. It covers calls and qualified inquiries where they can be measured, Business Profile interactions (including direction requests, for businesses customers visit in person), website visits from relevant searches, and a local visibility snapshot that names the search and the location it was checked from. Nothing padded, no 40-page PDF of charts.
Shortcuts that cost more than they save.
Build a page for every town.
Pages that swap "Kingsport" for "Johnson City" and change nothing else hurt you with Google and look careless to customers. We've watched businesses pay for that. It doesn't work.
Guarantee a number-one ranking.
Nobody can. Anyone who promises one is selling the promise.
Buy links or reviews.
Shortcuts like that tend to cost more than they saved.
Lock you in.
Your Business Profile, website, and accounts stay in your name.
Talk first. Then a written list, in order.
Every price is published. You see the checkup before you pay for fixes, and the monthly plan is optional.
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A free conversation
Free.
Tell us what you do and the towns you serve. We'll talk through whether local search is where your customers are coming from and whether we're the right fit.
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Local Search Checkup
$149one time
We look at your Business Profile, reviews, listings, website, and where you actually show up for the searches your customers use. You get a written list of what's wrong, in order of what matters most.
If you book the Google Profile Setup within 30 days, the $149 is credited toward its $300 price.
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Fix
We work through the list. Most businesses need the Business Profile and the website fixes first, because that's usually where the fastest gains are.
Google Profile Setup
$300per location, one time
- Your Google Business Profile set up or cleaned up
- Corrections to 10 major directories relevant to your business and market, so your name, address, and phone number match
- A simple way to ask customers for reviews
Duplicate listings, verification problems, suspensions, and directories beyond those 10 are flagged for a separate quote or scope review. Google and directory owners decide how those are resolved, so we can't promise every one can be fixed.
Website fixes
QuotedAfter the checkup. You get a not-to-exceed number before any work starts.
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Listing Care (optional)
$99from, a month per location
- Keeping your listing accurate
- 2 posts per month
- Up to 30 review reply drafts per month, sent to you for approval before anything is posted
- A short monthly report
Month to month, no contract. Cancel anytime and everything stays in your name.
One location, setup booked within 30 days of the checkup: $300 total for both, plus any website fixes you approve. Listing Care after that is up to you.
Talk about your listing
Local, and on the record.
Dustin Lifford has been building websites for more than 20 years. From 2012 to 2025 he ran the websites for the Kingsport Times News and the Johnson City Press. That work included search, migrations, and teaching SEO to the newsroom and sales staff. He lives here, and knows that Colonial Heights and Blountville are real places people search for, even if Google sometimes doesn't.
See the work: Showing Up in Google 4,709 Times and Getting 50 Clicks: The PC Virus Tech Rebuild
Straight answers before you call.
How long does it take?
Business Profile fixes can show up within weeks. Rankings built on reviews, listings, and website changes usually take months. Anyone quoting you a date is guessing.
Do I need a new website?
Usually not. Most sites need clearer service pages and some technical fixes, not a rebuild. If your site is old but your customers know it, Website Rescue keeps the look and repairs what's underneath.
What do I have to do?
Give us access to your Business Profile and website, ask customers for reviews using the process we set up, and send photos now and then. We handle the rest.
What is included in the $300 setup?
For one location: your Google Business Profile set up or cleaned up, corrections to 10 major directories relevant to your business and market so your name, address, and phone number match, and a simple way to ask customers for reviews. Duplicate listings, verification problems, suspensions, and directories beyond those 10 are flagged for a separate quote or scope review, because Google and the directory owners decide how those get resolved.
What is included in Listing Care?
For each location, each month: keeping your listing accurate, 2 posts, up to 30 review reply drafts sent to you for approval before anything is posted, and a short monthly report. It starts at $99 a month per location, month to month, with no contract.
Where do you work?
Kingsport, Johnson City, Bristol, and the surrounding towns in Northeast Tennessee and Southwest Virginia.
What if I already have someone doing SEO?
Then we'll tell you honestly whether the checkup finds anything they missed. Sometimes it doesn't.
See where you actually show up.
Tell us what you do and the towns you serve, and we'll talk through what's holding your listing back. The first conversation is free.