More output without sounding like everyone else.
Your team is already using AI, or being told to. The question is whether it's producing work clients would pay for or the same beige copy everyone else is posting. We build the workflow around your voice, your data, and a human edit.
Dustin Lifford, Kingsport. The person you call is the person who builds it.
What's slowing marketing teams down.
Reports are copy and paste.
Six platforms, six exports, one spreadsheet, and an afternoon gone before anyone has an opinion about the numbers.
The first draft takes the longest.
Research, outline, approval, draft. The blank page is where the hours go.
Testing stops at two variations.
Writing ten takes time nobody has, so the test never really happens.
Everything is starting to sound the same.
Clients can tell when copy came straight out of a chat window. So can their customers.
Watch raw numbers turn into a report someone will read.
Sample numbers for a made-up client. Step through to see where the tool stops and your judgment starts.
What came in
- Client
- Ridgeview Dental (sample)
- Sources
- GA4, Meta Ads, Search Console, Google Business Profile
- Period
- Last 30 days against the 30 before
Sample data. Nobody here is a real client.
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Numbers pulled
AutomatedData pulled from each platform on schedule. Nobody downloads a CSV.
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Changes flagged
AutomatedThree things moved enough to matter: leads up 24%, cost per lead up 22%, and the top ad's frequency past 6.
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Summary drafted
AutomatedA plain-English draft of what happened, written for the client, not for another marketer.
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Marketer's review
PersonThe tool can see that cost per lead rose. Only someone who knows the account knows why.
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Sent in your template
PersonYou send it in your format, with your name on it.
How the work split
3 steps automated. 2 kept with a person. The tool found what changed. A person decided what it means.
Is this worth automating for you?
Two questions, your own numbers. If the answer is that it isn't worth paying for, we'll say that too.
Client or campaign reports
Pick both to see a range.
Book 15 minutesAssumes 48 working weeks. This is time spent on the task now, not a promise of time saved. A tool usually takes a share of it, not all.
What we'd build for a marketing team.
Not a pile of disconnected subscriptions. One workflow where each step feeds the next and a person edits before anything ships.
Automated reporting
Platform data pulled, changes flagged, and a draft summary ready for a marketer to finish.
Brief-to-draft in your voice
Drafts built from your briefs and your best past work, so the edit starts at good instead of generic.
Ad variation sets
Test-ready variations for each platform, built from one approved concept.
AI search visibility for clients
How your clients show up when someone asks ChatGPT or Google's AI Overviews. We ran it on our own site first.
Works with GA4, Google Tag Manager, Meta Ads, Search Console, and whatever reporting tool you already hand to clients.
The slop problem, and how we stay out of it.
AI drafts. People publish.
Nothing goes out without an editor who knows the client.
Real data beats smooth sentences.
Every draft starts from the client's actual numbers, reviews, and history.
Voice is written down.
The tools follow a style guide built from your best work, not a generic prompt.
Why marketing teams call us.
We ran digital for two newspapers.
Dustin ran web development and digital services for the Kingsport Times News and Johnson City Press from 2012 to 2025. Ad servers, analytics, and daily deadlines were the job.
We run campaigns now.
We plan, build, and run Meta ad campaigns for Shipley Law Firm, judged by leads and cost per lead rather than clicks.
We test on ourselves first.
Our own site went from 25 to 83 on Cloudflare's agent-readiness scan in a single day before we offered that work to anyone.
Questions marketing teams ask first.
We already pay for ChatGPT. What would you add?
The workflow around it: briefs, a voice guide, data connections, and a review step, so output is consistent across the team instead of depending on who wrote the prompt.
Will clients know AI was involved?
That's your call and your clients'. We'll help you write a disclosure policy you're comfortable defending.
What does it cost?
Most projects are scoped at a flat rate after a free 15-minute call. The first-step tool on our homepage shows typical ranges for each kind of project.
Often paired with
Sound familiar? See first steps for numbers that are hard to pull, or find your own first step.
Want to talk it through?
Call, text, or pick a time. The first conversation is free.
Text (423) 967-5584Please don't send confidential, medical, or financial details by text or form.