Recent projects from Tri-Cities AI Lab, and the twenty years of web work before it. Every case file answers the same questions: what was wrong, what changed, what a person checked, and how it turned out. Numbers only where they were measured.
Case files from client work and from our own site. Anonymous where the client asked, or where the work belongs to someone else.
Case file, automation
A local masonry contractor's agreement tool worked perfectly until a small repair job needed different payment terms. The fix wasn't smarter software. It was writing down the exceptions.
Meta campaigns for a Johnson City law firm. Cost per lead went up before it came down, and the contact page fixes mattered as much as the ads.
Form completion 42% to 70% after the page fixes.
Cloudflare's AI readiness scan said AI agents couldn't read this site. Three changes fixed it the same evening.
25 to 83 the same evening. A score, not a lead count.
A local flooring retailer lost its site with no backup. The words came back from the Wayback Machine.
Live again, with a working contact form.
The contact form had never delivered a message. The owner wanted the design left alone, so the work went underneath it.
Passes launch checks. Business results not measured.
A Rogersville computer repair shop was showing up in search and almost nobody clicked. The rebuild was designed around that gap.
Live on a static build that replaced WordPress.
Built from scratch unless noted. The full list is on the web design page.
Full law firm site for a Johnson City practice: five practice areas, attorney bios, case results, a legal blog, and a case evaluation form.
Visit site Spurrell, Studer & Matney Law Group
Homepage, attorney bios, and a Meta lead-generation funnel built for a direct law firm client.
Visit site Shipley Law Firm
Indoor golf simulator business in Kingsport. Simulator and course details, events, and session packages booked and sold online.
Visit site The Swing Lab
Online boutique selling apparel, DTF transfers, and embroidered goods, with custom product options and category logic.
Visit site A Stitch of Grace
Johnson City holistic dental practice site with an online product store, patient forms, and an extensive content library.
Visit site Dr. Wolfe Energetic Healthcare and Dentistry
Custom Python/Flask portfolio and blog platform with CDN delivery, built and maintained in-house.
Visit site dustinlifford.comTwenty years of web work in the region, done in earlier roles. Each card shows the role, the period, and one concrete contribution.
Designed and built the city's public website for department information, public records, services, and civic resources. Still the site residents use today.
Visit site City of KingsportRan the websites for four newspapers and more than 100 local sites through three CMS platform migrations and a major redesign. Still supports select projects there as an independent contractor.
Read the thirteen-year accountDesigned and built the public site for one of the largest city-owned nature parks in the country, covering park information, events, and planetarium programs.
Tell us what's broken, slow, or stuck. The first conversation is free.
The menu lives down here now. Closer to your thumb.
