The wrong technology choice costs more than the subscription fee. It costs the time your team spends working around it, the migration you eventually have to do, and the decisions you made based on incomplete information.
Start a conversation →Most technology advice comes from people who sell technology. Vendors explain why their platform is the right choice. Agencies recommend the stack they already know how to build on. The advice is shaped by the incentive, whether the person giving it knows it or not.
Independent technology consulting means the recommendation is shaped entirely by your situation: your team, your budget, your existing systems, your tolerance for complexity. If the answer is "use a $30/month SaaS tool," that's the answer. If the answer is "build it custom," that's the answer. The goal is to help you make a good decision, not to generate work.
Dustin brings 20-plus years of web and systems experience alongside an intelligence analysis background built on the premise that advice has to be defensible. You have to be able to explain the reasoning, acknowledge the assumptions, and update the recommendation when conditions change. Technology consulting works the same way: clear logic, honest tradeoffs, and recommendations that hold up under scrutiny.
Good advice starts with knowing enough about your situation to give advice that actually fits it. We spend more time on questions than most consultants are comfortable with.
We learn your current systems, your team's technical capabilities, your budget constraints, and your business goals. We also ask what you've already tried and what it costs you when things don't work well.
We research the relevant options for your specific situation, not a generic comparison, but an analysis of what actually fits your constraints. This includes vendors we have no relationship with and approaches that might mean less work for us.
We present a clear recommendation with the full reasoning behind it, the tradeoffs considered, the risks acknowledged, and the conditions under which a different choice would make more sense. No black boxes.
If you want help executing on the recommendation, we can provide that, or we can hand you a decision framework and let you execute with your own team. Either way, the advice stands on its own.
New software platform, major system migration, whether to build or buy, which vendor to trust. These decisions have long tails and you'd rather get them right the first time than learn from a mistake two years from now.
The consultant recommended the platform they build on. The vendor compared themselves favorably to every competitor. The advice was technically competent but shaped by someone else's interest. You want a second opinion from someone without a stake in the outcome.
Different stakeholders have different opinions about what the technology stack should look like. You need an outside perspective that can cut through internal politics and give everyone a shared framework for making the decision.
Technology consulting that gives you something defensible, a recommendation you can explain, act on, and revisit as conditions change.
A documented picture of your current technology environment, team capabilities, and the specific decision at hand, establishing the baseline before any recommendation is made.
A structured comparison of the relevant approaches, build, buy, adapt, defer, with honest notes on cost, complexity, risk, and fit for your specific constraints.
A clear recommendation with the full reasoning behind it, the tradeoffs considered, the alternatives rejected and why, and the conditions that would change the advice.
For clients who want to move forward: a plan for executing on the recommendation, including sequencing, milestones, and the questions worth asking any vendor or implementation partner.
No pitch deck, no discovery call that leads to another discovery call. Just an honest conversation about what you're trying to do and whether we're the right fit to help.